It's the old mantra, it's easier to take wood off than to put it on.
I'd suggest heat treating when it's nearly at target weight/draw and before the final finishing stage, or when it's at say at 20" draw..
No point doing a load of finishing and then having to sand the surface again.
Also no point rasping off wood that you've carefully heat treated, but have done it too early!
I'm currently working on a Hazel primitive, I made a weak point into one limb (totally intentional of course
), by the time I'd got the tiller even I was going to be a tad under weight... so I heat treated it and will just about make target weight.
Del